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- Elements of the neo hippie lifestyle have filtered into mainstream trends, so they should be considered when attempting to market to younger generations
- Adverts for popular fragrances are made to appeal to the male gaze, and fail to understand the consumer’s needs and interests
- The fragrance industry don’t tap into current trends, meaning they struggle to connect to a younger consumer
Imagining a Fragrance for Story MFG
Create a fragrance campaign and associated story for a brand of your choice, then develop this into a series of outcomes to form your final integrated marketing campaign.
'Very good idea generation, which lead to a strong big idea and allowed me to see you being reflective of your thought processes and how you planned to move forward'
'Strong creative concept outcomes were produced, which felt relatable to the brand Story MFG'
'I enjoyed seeing your outcomes, which were considered and inspired by meaningful artist research'
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Hollie Bellis, NTU Senior Lecturer
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