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Group Project Collaboration Between Castle Rock Brewery & Wigflex
“This is exactly what I imagined when we were told about this brief”
Kat Paraskevopoulou, NTU Senior Lecturer
Combining the colourful design recipe of Castle Rock Brewery, with rave event company Wigflex, we created the MIS range to appeal to the ravers of Nottingham
The name of the collection comes from 80/90s headlines that portrayed ravers as mischief, and monsters that we should fear.
Includes fun loving monsters seen on the cans and across promotion and advertising, as recognisable characters that aim to capture the attention of potential customers .
Placed 2nd out of 30 groups in an 'Apprentice' style Beer Expo with Wigflex placing an order of 15,000 cans
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